Constructing a logo might seem simple. In reality, logo designing has much more attached to it other than just building a design and placing a label in it. Designers are in increased demand due to the fact that people around the world have started preferring visual content to any other source of media. In essence, a logo serves as the first impression that a company creates among the mind of the customers.
A logo can affect customers’ perception about a specific brand along with their purchase decision and behavior towards a specific brand. Interestingly, a child who cannot tie shoelace can identify some of the logos. To help businesses with their branding journey and assist them when following a facelift process, we have gathered the most effective ways to create a fantastic logo design:
Discover More about a Brand
Undeniably, a logo is not just an image, but a brand image. It tells a lot about a brand. A logo must address to a specific audience during designing. You should compile what you think about a brand and note down on a paper. In addition, you can check the websites of Adidas and Nike for inspiration. However, you should not be inspired by aesthetic brands only and should refer to various brands to seek inspiration. On top, a design should be original and state clients’ distinct aspects.
You should think about if a brand is more product-focused or triggering emotions. Is it modern-day or classy? What will come into the audience’s mind, when they see it for the first time? Since it is beneficial to be updated with the latest design trends, it is crucial to maintaining a brand’s distinct personality. If you are thinking about how to create my own custom logo, then first you need to understand more about a brand. We have included the best tips to build an effective logo design.
In essence, every logo has a story attached to it, comprising an interesting purpose or meaning. For instance, Apple’s logo has a byte on the corner, and Wikipedia has small pieces of puzzles from different writing systems. You can search and download images from the best websites get inspiration for your logo design journey. Though both logos are sleek and simple, they carry entirely different brand ideas. According to research, a logo serves as the brand’s visual keystone, an expression of a brand’s personality, thus businesses should opt for honest brand ideas to derive successful results from a brand.
A logo assists in differentiating a brand from the competitors. Having said, it is imperative for a logo to stand apart from others. It is something that a large number of brands struggle for. Many times, replication can help design a logo fast, however, it is the worst anyone could do with logo designs. As a designer, you should think that what is the benefit of creating something that you know anyone else has represented on a massive scale? Though it is very difficult to create something that is 100% genuine, you should make it a goal.
According to designing experts, if something appears online, there is no guarantee that it will not be utilized in one or more way somewhere else. Designers who are uncertain about the originality of a design can check for plagiarism on different sites such as logo thief. Building a distinct logo design is not about ignoring the replication only, but designing something different. It is appealing to just a visual icon on the page, however, it is essential to think creative mindedly. For instance, the Mercedes logo doesn’t have a car, the Virgin Atlantic logo doesn’t have an airplane, and Apple’s logo does not have a computer.
Keeping Color as the Key
As far as the brand identity is concerned, you can think about different aspects of an image. Since bright and vivid colors capture the audience’s attention, they can appear exaggerated. Muted tones on another hand emit sophistication and can be overlooked. Almost every color has individual involvements and can bring them in a different tone to a message. You shouldn’t fall into trap of portraying a false message due to the plain brush stroke.
According to an article released by a logo company, different colors carry different traits such as red represents boldness, orange shows friendliness, yellow depicts optimism, green is instructional, blue shows professionalism, purple shows wise, black emits strength, pink represents fun, and brown goes for rural and historical.
Gerry Wilson is a passionate blog writer who loves to write about technology/Apps related articles. Follow him on Twitter for further details.